About Us

Welcome to SelfCare Central, your one-stop destination for all your health and fitness product needs. We are proud to be a division of GNR Health Systems, Inc., a leading commercial distributor of healthcare products with a remarkable legacy since 1983. Over the years, GNR Health Systems has been a trusted supplier of fitness equipment to various healthcare providers, including fitness centers, hospitals, physical and occupational therapy clinics, and chiropractic offices.

Now, through SelfCareCentral.com, we extend our knowledge and expertise directly to consumers like you. Our mission is to help you make informed decisions regarding health and fitness products, while also offering our complete assortment of wholesale consumer-grade products available to the public for the very first time.

We take great pride in curating a diverse selection of products that are "tried and true," functional, easy-to-use, and cost-effective. Whether you're a weekend athlete looking to cope with shin splints or someone seeking solutions for mobility challenges and daily living, we have the right products to cater to your specific needs.

Let's take a closer look at the visionary behind SelfCare Central....

Richard "Rick" W. Shutes Physical Therapist Owner Founder Strive Rehab GNR Great Northern Rehab


Rick Shutes is an accomplished Physical Therapist and the President and CEO of Strive! Physical Therapy Centers in Ocala, Florida. Additionally, he holds the same esteemed position at Great Northern Rehab, a full-service therapy clinic serving northern Wisconsin and Michigan.

With a remarkable 42-year career, Rick has been actively involved in the American Physical Therapy Association and has significantly contributed to shaping healthcare policy and regulation at both state and national levels. His expertise in worker's compensation and reimbursement policy, along with his involvement in various boards and committees, showcases his dedication to the betterment of the healthcare industry.

Beyond his professional accomplishments, Rick is an avid downhill skier with over 50 years of service to the National Ski Patrol. He finds solace in sailing on Lake Superior and the warm waters of the Bahamas, where he indulges in his passions for reading, writing, singing, and playing the guitar.

At SelfCare Central, we are thrilled to have Rick's guidance and expertise, ensuring that we offer you the best products and support on your journey to a healthier and happier life. Thank you for being a part of our community, and we look forward to assisting you in achieving your self-care goals.